A Symbol of Freedom
According to Herb Kelleher “If you put your employees first and you take care of them, they will take good care of customers. Then, the customers will come back, and your shareholders will like that” (“Southwest”). Herb Kelleher has created a company that has been named among the five Most Admired Corporations in America (“Herbert”). Herb Kelleher is an American born entrepreneur, who created an extraordinary low cost airline with his bold innovations and many others have followed his leadership.
On March 12, 1931, Herb Kelleher was born in Camden, New Jersey. His father was the general manager of Campbell’s Soup Factory (“Herb”). His mother instilled in him to have a fun and loving attitude (“CNBC”). He attended Wesleyan College, where he received his bachelor’s degree. He received his law degree from New York University. Mr. Kelleher practiced law on the east coast before moving to Texas to start his own law firm (“Herb”). …show more content…
Southwest’s fare was twenty-six dollars and Braniff cut their rate in half to thirteen dollars. The thirteen dollars was below the cost it took for Southwest to operate the flight. If they matched the thirteen dollars, they would go out of business. Mr. Kelleher and other airline officials put their heads together to figure out what to do. They decided if a passenger would pay the twenty-six dollars, then they would get a free bottle of whiskey. For three months, Southwest became the biggest distributor of whiskey in the state of Texas. Southwest then started to get letters of complaints from the wives of the passengers because they were running out of space in their closets to store the whiskey. The wives told Southwest to find a different way to get business! However, Southwest won the fare war and Braniff removed their flight from Dallas to Houston
According to Herb Kelleher “If you put your employees first and you take care of them, they will take good care of customers. Then, the customers will come back, and your shareholders will like that” (“Southwest”). Herb Kelleher has created a company that has been named among the five Most Admired Corporations in America (“Herbert”). Herb Kelleher is an American born entrepreneur, who created an extraordinary low cost airline with his bold innovations and many others have followed his leadership.
On March 12, 1931, Herb Kelleher was born in Camden, New Jersey. His father was the general manager of Campbell’s Soup Factory (“Herb”). His mother instilled in him to have a fun and loving attitude (“CNBC”). He attended Wesleyan College, where he received his bachelor’s degree. He received his law degree from New York University. Mr. Kelleher practiced law on the east coast before moving to Texas to start his own law firm (“Herb”). …show more content…
Southwest’s fare was twenty-six dollars and Braniff cut their rate in half to thirteen dollars. The thirteen dollars was below the cost it took for Southwest to operate the flight. If they matched the thirteen dollars, they would go out of business. Mr. Kelleher and other airline officials put their heads together to figure out what to do. They decided if a passenger would pay the twenty-six dollars, then they would get a free bottle of whiskey. For three months, Southwest became the biggest distributor of whiskey in the state of Texas. Southwest then started to get letters of complaints from the wives of the passengers because they were running out of space in their closets to store the whiskey. The wives told Southwest to find a different way to get business! However, Southwest won the fare war and Braniff removed their flight from Dallas to Houston