Essay on Swot Analysis : Swot And Swot

812 Words Jun 19th, 2015 4 Pages
SWOT Analysis
The SWOT Analysis is an integral part of the situational analysis of an organization. In evaluating the strengths, weaknesses, opportunities, and threats of a business, valuable information can be obtained concerning critical issues which may have the potential to positively or negatively affect the future success of the organization. The SWOT Analysis begins with an internal assessment of the firm’s strengths, and weaknesses, and then looks at the external opportunities and threats that may have an effect on its operating plans. According to Al-Araki (2013), “SWOT is a much utilized tool for identifying, gathering, interpreting, and assessing internal and external data based on four key-variables (Strength, Weakness, Opportunities, and Threats)” (p. 615).
Strengths. Target’s strengths include: strong store brand, promotional and marketing activities, and strong financial performance. First, Target’s extensive product and brand portfolio allows it to focus on different customer requirements and attract consumers to its stores. In addition, Target has 22 office locations that span 14 countries for its international sourcing operations. A strong and diversified operational network enables Target to maintain a dominant global market position. Second, Target’s efficient distribution arm allows the company to circumvent stock shortages and expedites the judicious replenishment of merchandise in its stores. Additionally, the company’s in-store amenities…

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