Essay on Stub Hub Case Management Study

3206 Words Apr 24th, 2016 13 Pages
MGMT 3311

StubHub Case Management Study

StubHub, Inc. operates as an online ticket marketplace for fans to buy and sell tickets for sports, concerts, theater, and other live entertainment events. Jeff Fluhr and Eric Baker founded the company in 2000. It is headquartered in San Francisco, California. As of February 13, 2007, StubHub, Inc. operates as a subsidiary of eBay Inc. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. Despite the competition, StubHub managed to attract 2.1 million unique visitors per
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With the new integration, teams that opt-in will offer both season ticket and individual game ticket holders the opportunity to list on StubHub and have their tickets instantly sent to buyers. [4] This strategic relationship allows StubHub to further expand its collegiate sports partnerships. StubHub is now an Official Sponsor of the University of North Carolina Athletics. The partnership will include electronic ticketing integration with the North Carolina basketball program in 2010 and for the Tar Heels basketball and football programs starting in the 2011 season and beyond. [5] All these strategic and collaborative partners add to the product mix and organizational value of StubHub. An additional strength includes StubHub’s easy to understand and simplified pricing structure. It involves 3 basic components: a seller fee, a buyer fee, and shipping fee. The company is able to ease the consumer’s concerns regarding additional costs that would normally be included in the fine print. StubHub’s weaknesses include a marketing inefficiency involved with the exclusivity of incentives offered to the consumers that are part of the established partnership programs. The company should continue to also focus…

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