Starbucks Business Strategy

712 Words 3 Pages
Starbucks takes advantage of both domestic and offshore sourcing. Based on research, Starbucks outsources for farming to countries in Central America, East Asia, Africa, and South America. For example, Costa Rica, Guatemala, Rwanda, China, India, and Colombia are several suppliers of coffee, cocoa, tea, and manufacturing production. Starbucks does own four manufacturing and roasting facilities domestically; those are facilities are located in Pennsylvania, South Carolina, Washington, and Nevada. The corporation found that assembling locally reduces costs from the plantation of the crop to distribution centers.
Starbucks is committed to guarantee premium coffee while promoting ethical standards throughout the supply chain. Coffee and Farmer
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Starbucks has planted numerous farmer support centers around the world, nearby vendors that supply and roast Starbucks’ crops. Expert agronomists are used as a resource to the farmers in order to grow crops in an environmentally friendly approach. Starbucks has invested its enterprise to farmer support centers so that the farmers may be able to apply the techniques learned to produce crops in an inexpensive and productive manner. As a result, Starbucks has guaranteed to deliver high quality coffee, while supporting farmers’ businesses in their local communities. Therefore, Starbucks has formed keen relationships with its coffee and tea suppliers due to its support to aid farmers while producing high quality …show more content…
C.A.F.E. benchmarks are set for farmers and manufacturers to meet the high quality standards in every Starbucks’ regional farming center. Quality, economic accountability, social responsibility, and environmental leadership are the fundamental values each channel must abide by. Distribution begins at the plantation centers. Following the full growth of the crop, it moves to the manufacturer, where roasting production takes place in the United States. Manufacturers ship all goods to the stores. These products include coffee, tea, food, and beverage containers. Finally, the retailers train its employees to uphold Starbucks’ values, as its mission is to nurture the human

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