Social Learning Theory Of Gambling Essay

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1.0 Introduction
Social learning theory is a theory that attempts to explain socialization and its effects on the development of self. It looks at individual learning process, the formation of self, and the influence of society in socializing individual (Crossman, 2017). Learning theories claim that deviant behaviour results when people learn deviant norms, values, and attitudes.The best-known general learning theory is Edwin H. Sutherland’s theory of differential association. It explains criminal behaviour, accounts for both the etiology of deviance, or the cause of an individual’s deviant act, and the epidemiology, or distribution of deviant as reflected in various rates(Clinard & Meier, 2008). However, the most common criticism maintains that the theory tends to present an
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This psychiatric disorder exhibit similar symptoms and features to those of psychotropic drug addiction. It has now been classified in the same category as drug and alcohol addiction. This only goes to show how serious gambling addiction is and how seriously it should be taken (Addictionresource, 2017).
Gambling addiction occurs in three phases; first, the Winning phase whereby the gambler continues to gamble after winning because of the perception of a winning streak. This phase is exploited by gambling organizations as they often offer new gamblers very enticing odds of winning just to get them hooked. Second, in the losing phase, the gambler starts to lose money and lose so much that previous winnings along with other funds get depleted. The gambler, however, continues to get gamble, believing he will recapture the initial lucky break that won him so much in the beginning. However, this never happens except occasionally and gambler invariably goes back to

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