Social Impact Of Mass Media

1475 Words 6 Pages
Despite the overwhelming amount of information obtainable through various news outlets, the majority of the sources are trickling down from the very few who control the news industry. Technological advances in the Unites States have allowed many people to be exposed to the market of fast news, especially through the rise of 24-7 corporate news stations. Technological advances in society have progressed in a way that blindly forces the public to become dependent on technology, considering corporate media is referenced as a primary source of knowledge to understand ourselves and global issues. The means of communication is constantly evolving and currently technological advances has enabled society to become reliant on cellular devices. Technology currently dominates various means of …show more content…
Not only do corporate entities push for economic incentives, but they also generate an immense influence on society. According to Celia Wexler, “The Telecommunications act of 1996 was supposed to allow more competition”(2) but failed to do so. The passage of the Telecommunications Act of 1996 called for deregulation of the mass media, thus shifting forms of communications towards the influence of corporate media. This permitted corporations to buy off media outlets, in order to merge into a powerful media empire. Today, the real impacts of the media can be characterized as a “social construct of reality: a theory of knowledge in sociology and communication theory that examines the development of jointly constructed understandings of the world that form the basis for shared assumptions about reality” (Parillo 154). According to Gamson’s research on the media, “Media discourse is part of a process by which individuals construct meaning,” (Gamson). The the deregulation of the media allowed corporations to own media outlets and dictate what societies perceive as truth as well as what is deemed

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