Social Class Definition

What is Social Class?
Whilst there are many definitions which define the concept of social class. In my opinion the notion of social class can be defined as process of assigning members of society into distinct and homogenous groups who respect and share mutual norms, values and beliefs. Additionally, it can also be defined as process of assigning members of society into group who have similar socioeconomic status. In Australia, many Australians believe or deny that the class system does not exist and that most of the resources are equally shared. The reason behind this is because in Australia whilst the social class does exist, it less noticeable compared to other countries such as Britain whereby the class system is more visible. According
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Some of the factors which are used to determine an individual social status and which social class they belong to include education, occupation, income, quality of residence and place of residence (Garlin, F 2015). Education plays a key role in determining one’s social status and which social class they belong as education directly influences the employment opportunities individual have access to and as a result it will impact the level of income they earn. Furthermore, it will also influence their social status and their lifestyle choices they engage in simply due to restriction such as Income, ultimately impacting their consumption patterns. Additionally, Income is another factor which greatly contributes when determining social class, the reason behind this is as briefly discussed above such as influencing the lifestyle choices and leisure they pursue, therefore influencing their consumption patterns. This also means that it limits or enhances their access to some …show more content…
Whilst all social class share common norms, beliefs and values, they also share unique behaviour patterns. Some unique behaviour which differ are that it influences the lifestyle choices they engage in for example people belonging to high class are likely to have access activities such as car racing or rowing. Additionally, it also influences their purchasing behaviour and the way they communicate and behave. Consequently, it influences their access to certain resources and activities, for example individuals belonging to upper and middle class are more likely to have access to relaxing lifestyle. As a result, that convey that the need and wants for every social class are unique and that people belonging are going to have unique purchasing behaviour and consumption pattern. As a marketer by understanding the needs, wants, norms, beliefs and values of a particular social class, marketers are able to understand purchasing behaviour and consumption patterns of a social class. Through these marketers can create marketing strategy which “positions the brand in a manner that is consistent with the desired target market” (Garlin, F 2015 pg.

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