Environmental values(Yanga)
According to the group environmental values can be divided in to two segments; egoistic and altruistic values. "Environmental values represent the company's stance toward ecological concerns and the role of environmental consideration as a normative guideline in the organization's strategy and actions" (Hänninen & Karjaluoto, 2017: 605). According to Hänninen & Karjaluoto (2017), the environmental values illustrate the viewpoints of consumers on preserving the environment for future generations. According to Hänninen & Karjaluoto (2017: 605), values affect attitudes and behaviour on multiple levels, it may be egoistic which is selfish or altruistic which is selfless.
According to Kotler & Lee (2011: 138), the market …show more content…
(Eagly and Chicken 1995) defined attitudes as a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor (Chen, 2009). (Chen, 2009) aimed to predict whether health consciousness and environmental attitudes influence Taiwanese consumer’s attitude toward organic foods. The environmental attitude variable used was a uni-dimension and measured by a five-item measurement scale. (Chen, 2009) believes that environmental attitudes determines a person attitude toward organic foods and if a person is determine to become healthier, he or she will shows a positive attitude toward organic …show more content…
According to Schiffman & Kanuk (2009: 358), individuals compare their material possessions with those owned by others to determine their relative social standing. This especially important in a marketing society where status is often associated with consumers’ purchasing power or a greater ability to make purchases have more status (Schiffman & Kanuk, 2009: 358). According to Schiffman & Kanuk (2009: 363:368), occupation, education and income affect the social class an individual is member
According to the group environmental values can be divided in to two segments; egoistic and altruistic values. "Environmental values represent the company's stance toward ecological concerns and the role of environmental consideration as a normative guideline in the organization's strategy and actions" (Hänninen & Karjaluoto, 2017: 605). According to Hänninen & Karjaluoto (2017), the environmental values illustrate the viewpoints of consumers on preserving the environment for future generations. According to Hänninen & Karjaluoto (2017: 605), values affect attitudes and behaviour on multiple levels, it may be egoistic which is selfish or altruistic which is selfless.
According to Kotler & Lee (2011: 138), the market …show more content…
(Eagly and Chicken 1995) defined attitudes as a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor (Chen, 2009). (Chen, 2009) aimed to predict whether health consciousness and environmental attitudes influence Taiwanese consumer’s attitude toward organic foods. The environmental attitude variable used was a uni-dimension and measured by a five-item measurement scale. (Chen, 2009) believes that environmental attitudes determines a person attitude toward organic foods and if a person is determine to become healthier, he or she will shows a positive attitude toward organic …show more content…
According to Schiffman & Kanuk (2009: 358), individuals compare their material possessions with those owned by others to determine their relative social standing. This especially important in a marketing society where status is often associated with consumers’ purchasing power or a greater ability to make purchases have more status (Schiffman & Kanuk, 2009: 358). According to Schiffman & Kanuk (2009: 363:368), occupation, education and income affect the social class an individual is member