They often disregard any other aspect of beauty if it does not connect with physical appearances. Ms. Zucker disagrees with the judgments that girls make on themselves especially when they connect these judgments to physical appearances. She specifically targets women who try to look younger while they are progressing in age. The idea that “over the past two decades, 40 became the new 30, and how 60 has become the new 40,” is very alarming. Because society sets a standard to look younger, women are abiding by it and fueling the cosmetic, fashion, and advertising firms. In some essence, they fail to adjust to the natural process of aging, and feel that by trying to look younger, they will become younger. This is a very big concern because of the simple fact that by taking actions to make women feel younger, it takes “away from the respect and territory that comes with gaining years.” As addressed by Ms. Zucker, with age come experiences, skills, and dignity. But to “constantly look younger and to work hard to keep up that appearance,” dismantles the reputation and image that should be exhibited. Likewise, this contradicts the ideas of what defines beauty other than pertaining to …show more content…
The cosmetic industry in the Untied States alone has seen a steady increase from 2004 to 2016. In 2015 alone, the revenue of the cosmetic industry was 60.58 billion dollars, and will have an estimate 1.88 billion increase in 2016. These statistics outline how women still perceive beauty. Women feel they need cosmetics to feel beautiful but Ms. Zucker explicitly states how real beauty and strength is “to be comfortable with one’s age, to enter the gaining process with dignity and poise.” She makes a very valid point when stating how she would rather be “remembered for my contributions to society and for my character—not for my appearance or how many calories I ate.” The incorporation of humor really shows how ludicrous the entire ideology that society conveys to women really is. Industries such as the cosmetic and fashion are tarnishing what beauty stands for, and are harming the lives of many women. It is time to wake up and realize that we define what beauty and this definition should not be shifted or altered by industries that wish to diminish our perception of