Shopping Mall Case Study
• Shopping malls is a quasi-public park as it is owned and regulated. As shopping malls are developed almost every year with newly added features by the mall managers; it has become a popular public space for people in urban areas to socialize (Noorliyana and Ismail, 2014)
• Socialization is part of human development. People socialized in order to avoid loneliness and to feel secure (Borges, Chebat, & Babin, 2010). People love to be around their community. People seek for others for attention and approval. Socialization allows interaction and exchanging knowledge. Socialization …show more content…
Trip factors such as distance and mode of travel
• It is often stated that retail success is tied to retail location. Craig et al. (1984) assert that
• good locations allow ready access and attract large numbers of customers to a store
• Dato’ Ghazali Mohd Ali, Director, Property Division, Boustead Group said that most successful retail projects, location is crucial in order to attract shoppers with high spending propensity.
• Location is the most important element in determining the success of any particular shopping complex and a well located and well managed mall will continue to weather the business storm [13, 14]. This is because of the believe that location has great influence on customer decisions when choosing shopping malls to patronize. Akin to location is accessibility and is a critical factor that also determines the success or failure of a shopping centre and this is often measured by the ease with which customers and other users move in and out of the shopping centre . Customers always consider the element of accessibility high in their shopping decisions. An efficient public transport system with a good inter-modal link helps in movement of people and goods. Location of a shopping mall near public bus and taxi terminals will encourage the inflow of customers. (Aliagha, Qin, Ali, Mat Naim, …show more content…
• Location analysis should begin with a general area analysis including economic conditions, population, potential competition, and growth (James et al., 1975). It also requires the definition of a trading area, roadway and transportation system, and traffic patterns and the volume of traffic (Powers, 1997).
• Mercurio (1984) highlighted the major topics that must be addressed in a location strategy as follows:
(1) Internal factors (The Company): type of retail business, type of markets, sales expectations, market coverage requirements, operating policies, merchandising approaches, pricing, and advertising
(2) External factors (The market): physical environment, economic base, population base, demographic characteristics, expenditure potential, retail environment, and available existing facilities
• The location decision is important because opening a business costs a lot of money, the retailer is committed to the location for a long period of time even with a lease, competition is getting tougher and a good location is one way to beat the competition, and problems such as store saturation, an uncertain economy, and tough zoning laws are making good locations harder to