Room F Desert Essay example

1250 Words Nov 29th, 2011 5 Pages
“Room for dessert” – Business plan assessment


Many people believe that a business plan is helpful but not necessary. This is true in the sense that business plans are helpful but, in fact, they are vital if you are serious about success in both short and long term. The aim of this paper is to evaluate and critically assess the “Room for dessert” business plan. The remainder of the paper is organized as follows: Section 2 will try to analyze who is the audience for the plan, what are their needs, and how well does the business plan meet those needs. Section 3 will discuss about the strengths and the weaknesses of the business idea, while the final section will present a personal opinion on the critical issues that
…show more content…
According to Sahlam, The context presented in the business plan must include the macroeconomic environment, the government regulations and other factors that define the limits of what a business or its competitors can accomplish. The business plan for RDF presents the context for their business proposal. It describes in detail the food trends, the psychology of the customers due to the work environment, the needs of the customers and their new preferences. The business plan seizes opportunities available in this context defining their target customers. It deserves 5 marks.

In terms of risk and reward, the RFD plan presents clearly certain negative events can cause a fall in their performance. They state in a realistic manner that the assumptions may be biased or not precisely estimated. A scenario analysis is provided as well, stating that actions will be undertaken by the company in case the first unit performs under the expectations. The management team along with the board of directors assume the responsibility to respond to the risk presented in the plan. The plan contains graphs and visual aid along with financial predictions for the return of the business making the analysis of risk and return easier. Moreover, the plan includes the exit strategy and the predictions of the company evaluation. As the risks have no solutions provided, it deserves 4 marks.

Strengths and Weaknesses

One of the strengths of RFD business plan is that there is

Related Documents