CEO Ron Johnson implemented a few strategies to overcome J.C. Penny’s competition based on Porter’s five competitive forces (Kinicki & Williams, 2013). These strategies include the transformation of the high traffic middle area in the retail stores and readjusting the prices (Kinicki & Williams, 2013). Mr. Johnson concentrated on the buyer’s power of bargaining and the rivalry among J.C. Penney’s competitors from Porter’s five competitive forces (Kinicki & Williams, 2013). First, Mr. Johnson transformed the high traffic middle area in the retail stores by using what he previously learned from his experience as a retail executive at Apple Inc. This area was referred to as a Town Square which was very similar to Apple’s Genius Bar.
