Essay about Rhetorical Analysis Of ' Brave New World '

1026 Words Feb 28th, 2016 null Page
As discussed in the above paragraph, slogans are very effective tools used to influence our behavior. They are short, catchy, and easy to remember and repeat. Next, the two creative concepts behind slogans will be explored, and how they work to both persuade and manipulate. We all know that if you want to remember something, you keep repeating it to yourself. It eventually sticks in your memory for recall. Also, there is the belief that if you say something or hear something enough, you will actually will believe it. It is this same concept that one of the world leaders in the novel, Mustapha Mond, utilized with his students, the world caste members. In Brave New World, Mustapha Mond repeatedly tells the students, "but every one belongs to everyone else." "The students nodded, emphatically agreeing with a statement which upwards of sixty-two thousand repetitions in the dark had made them accept, not merely as true, but as axiomatic, self-evident, utterly indisputable" (Huxley 40). Another world state leader in the book, Bernard Marx, who taught subconscious sleep teaching, said: "One hundred repetitions three nights a week for four years. Sixty-two thousand four hundred repetitions make one truth. Idiots!" (Huxley 47). So what have these leaders subconsciously taught their students? They have them repeat short, catchy slogans such as I do love flying, I do love flying" (Huxley 49), or "history is bunk" (Huxley 34), or "cleanliness is next to fordliness" (Huxley 110) because…

Related Documents