This essay seeks to explore the phenomenon of antagonistic relationship between underwear and feminism, and discuss the role of lingerie in post-feminism. Since underwear has become a necessity and even designed as outerwear, like fashion, it has reflected females constructing their identity by wearing and buying different types of lingerie. ‘ Fashion is a reflection of social, economic, political, and cultural changes, but also that fashion expresses modernity and symbolizes the spirit of the times’. (Laver 1937; Blumer 1969; Lehmann, 2000). Today, the function of bra has become a controversial issue, feminists regard underwear as the product derived from the male-dominated culture, which constructs females body in ideal shape to fit the standard of beauty, it had reflected in feminism movement such as the Miss America Pageant …show more content…
‘Postfeminism has become a key term on the lexicon of feminist cultural critique in recent years’. (Gill and Scharff: 2013: 3) According to Fien Adriaens, post-feminism is a new modality of independence, empowerment, sexual pleasure, consumer culture and revalue the female body. It has regard as a crucial way of understanding the changed relations between feminism, popular culture and femininity. As above mentioned that lingerie is a symbol of femininity, unlike feminists considered lingerie is a object that against the rights of women, lingerie is a essential item in postfeminists’ life because of the sexual liberation and new form of consumer culture, since most of the lingerie in the market are designed to be seductive. Thus, by making the choice of underwear can be reflected how women construct or reconstruct their identities. The above points will analyze further and discuss their connections in depth. Mainly, this study will use the consumption theory by Jean Baudrillard to explain the relationship between lingerie and