Rap Music Stereotypes

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Register to read the introduction… A content analysis of 203 hip-hop music videos on Black Entertainment Television (BET) showed that 42% of the videos contained fondling, and 58% had women dancing sexually. (p.2)

Ward (YEAR) also argues that the watching of sexually oriented music videos was linked to increased permissive and stereotypical sexual attitudes, a greater number of sexual partners, and greater sexual experience among girls and women. (p. 2)

The work of Collins, who proposes that historical portrayals of sexual disobedience by African American women that appear in U.S. culture are often showcased in rap music videos. The popularity of cultural fictions of African American women as sexually promiscuous, predatory, and hypersexual increases the credibility of these portrayals. The generalizing of these cultural fictions in rap music videos may also lead to a belief in the truth of these behaviour traits by African American females. (Pg 6)

In conclusion,
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Year: 1969
Artist: Junior Walker
Song Title: What Does it Take (to Win Your Love)

This song is relatively mild in its romance/sexual inferences. However, it speaks of wanting to woo somebody seriously, suggesting, "what does it take to win your love". And it also shows love in its undying, persistent form, when the singer sings about trying every method he can to make his partner see how much he loves her. The use of a saxophone at its break implies sensuality, not overt sexuality.

"Blowing the saxophone again" also implies wanting to try yet again to either win over the love of his life or trying to show her how much he loves her. It is a connotation of trying again and again, as the use of the saxophone is played over and over again in the bridge and towards the end.

Thus, this song does not speak much of sexual or gender stereotyping, but more of wanting to find true love and yearning to be loved.

Year: 1980
Artist: Jermaine Jackson
Song Title: Let’s Get

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