Have you ever had a job interview? Been on a blind date? Posted a picture on social media? If so, you 've probably fallen victim to lookism. Lookism is defined by the Merriam-Webster Dictionary as “prejudice or discrimination based on physical appearance believed to fall short of societal notions of beauty”. With social trends of being fit and having more prominent physical features on the rise, as well as race in general, women, as well as men, are becoming more and more cautious of how they present themselves. Race, gender, and the media all play critical roles in the way lookism affects men and women in today’s society. Race has become a significant topic in the world lately. In recent years, it has been immensely difficult for newly
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Many commercials depict women with large breasts and a big buttocks area. For example, Hardees restaurant’s recent commercials have showcased super models such as Heidi Klum, Kate Upton, and Katherine Webb wearing hardly any clothing, and showing a substantial amount of cleavage and skin. These advertisements are strategically placed during television breaks of shows that are predominately watched by men, such as sporting events. In turn, men cannot look away, and women see how their eyes are glued to the television. The media portrays these super models as having perfect bodies, resulting in the plummeting of women’s self confidence who fall short of the criteria. Consequently, more and more women are turning to body enhancing treatments and surgeries. Dove toiletries company conducted a survey in 2006 and found that nearly twenty-five percent of teenage girls would consider having plastic surgery and over ninety percent would change at least one feature of their body (Dove, 2016). In 2015 there were almost sixteen million cosmetic procedures in the United States alone. (“2015 Plastic Surgery Statistics”, 2016) This manifests the idea that people always want what the don 't or cant have, and the media does an outstanding job of illustrating it through every aspect, even cheeseburger
Many commercials depict women with large breasts and a big buttocks area. For example, Hardees restaurant’s recent commercials have showcased super models such as Heidi Klum, Kate Upton, and Katherine Webb wearing hardly any clothing, and showing a substantial amount of cleavage and skin. These advertisements are strategically placed during television breaks of shows that are predominately watched by men, such as sporting events. In turn, men cannot look away, and women see how their eyes are glued to the television. The media portrays these super models as having perfect bodies, resulting in the plummeting of women’s self confidence who fall short of the criteria. Consequently, more and more women are turning to body enhancing treatments and surgeries. Dove toiletries company conducted a survey in 2006 and found that nearly twenty-five percent of teenage girls would consider having plastic surgery and over ninety percent would change at least one feature of their body (Dove, 2016). In 2015 there were almost sixteen million cosmetic procedures in the United States alone. (“2015 Plastic Surgery Statistics”, 2016) This manifests the idea that people always want what the don 't or cant have, and the media does an outstanding job of illustrating it through every aspect, even cheeseburger