During the Second World War, the United States faced a shortage of labor as many men went to war. Prior to the war, most of the women could not be employed because of the adverse effects of the great depression. During the war, there was a need to ensure that women accepted to work in the industries to enhance the growth and development of the U.S economy. Propaganda visual images, such as “We Can Do It” were used to appeal to the women’s emotions. The image showed an image of a woman, who looked determined and ready to perform duties that were previously perceived to be a preserve of men. The following discussion will focus on the visual analysis of the mentioned visual image.
The image shows a woman who is wearing a male muscle shirt. She has folded the shirt to make it short-sleeved and show her muscles. The women are also has also clenched her fist ready for war. She has a serious face that tells the audience that she is ready for war. Wearing male clothes, may signify a balance of power between men and women (Endres, 87). It is vital to note that the image was designed at a time where men were perceived to be superior to women on many fronts. The image shows defiance to the societal beliefs and perception about women. Rosie …show more content…
The look shows that the lady is ready to face the challenge on the way. It just similar to the looks of opponents in a boxing match. A solemn face will psychologically have an effect on the opponent, which may help one gain a competitive edge during the bout. The look tells women that whatever they are getting into is a serious business. One needs to be prepared to fight despite the challenges. For instance, women still face sexual harassment and inequality in the working environment (Weatherford, 76). Women need to be prepared to protect their rights in the work place, by working hard and improving the quality of their