Essay on Presidential Election, Mitt Romney And Barack Obama

1170 Words Oct 8th, 2014 5 Pages
Filip Koritysskiy
Throughout every political campaign ad, the ulterior motive has always been consistent: to coax the audience to vote for the nominee. There is a stark contrast as to how these campaign leaders have gone about in reflecting their core principles as well as how they stigmatize their competitors. In the 2012 Presidential election, between Mitt Romney and Barack Obama, the advertisements reflected the candidate’s goals and their prior experience in relation to these goals. However, back in the 1960s when television first became a public device, the onset of political ads lead to these ads becoming an integral part of the nominees campaign. In Obama’s ads, he has a calm disposition and talks as if he were talking to you personally using second person. It’s ironic because he describes this decision as not one between two political parties, but between two plans for America in the next four years, even though their respective ideas do represent the ideas of each party. Immediately after, he describes one of the economic principles Romney hopes to establish and Obama, in a calm demeanor, rebukes the idea by describing how this idea was attempted, but failed, in the past. He then proceeds to describe his beliefs and it is here that we understand the demographic that Obama is appealing to. His main focus is toward the middle class and what his reforms will do to benefit the middle class. Obama feels that strengthening the middle class will allow…

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