In the ad "Read My Plan" Obama’s obvious appeal is that he is going to create Economic stability in the United States. His subtle appeals are that he is relatable, accessible, patriotic, and shows diversity throughout the ad. Being readily accessible and relatable to the people of your country in a necessary characteristic that all political figures should obtain. Without it, citizens wouldn’t feel as comfortable with this official and therefore wouldn’t be as comfortable with them running their country. Obama’s obvious appeal is that he is going to create economic stability. He starts this advertisement by criticizing Mit Romney’s plans to make bigger tax cuts for the wealthy and fewer regulations on Wall Street. He goes on to describe
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In the ad, Obama is sitting in his living room, which is interesting because he lives in the White house, so he could have chosen to film this ad in any room. He specifically chose to sit in his living room because it gives off more of an at home kind of feeling. This is beneficial in the advertisement because it makes the audience feel that Obama is relatable. If he would have chosen to film in the oval office, for example, the viewers would not get the same effect, they would just look at it as any other political video. The idea of making your viewers feel comfortable can really grasp their attention. Obama states in the beginning, “If I could sit down with you in your living room, or around your kitchen table…” The point of this statement is to point out the fact that the average person has a living room, which makes you pay attention more to the background. It is obvious that he chose this room on purpose, in order to make himself …show more content…
Direct, Immediate Assistance for Homeowners, Not a Bailout for Irresponsible Mortgage Lenders 4. A Rapid, Aggressive Response to Our Financial Crisis, Using All the Tools We Have.
Obama hopes to accomplish these goals through his plan that he expresses through his ad. Although, Every last detail, down to the way they tie their shoes, could significantly influence the way one perceives an argument. Even something as small as blurring out the background on an off centered portrait. The intention is to make the background stand out, drawing your attention to what is going on in the negative space. This makes the viewer curious, which makes them notice more. This was one of the many forms of subtle tactics used in this ad. Ad campaigns always do this in order to try and trick the reader into thinking that they are right no matter what the argument is
In the ad, Obama is sitting in his living room, which is interesting because he lives in the White house, so he could have chosen to film this ad in any room. He specifically chose to sit in his living room because it gives off more of an at home kind of feeling. This is beneficial in the advertisement because it makes the audience feel that Obama is relatable. If he would have chosen to film in the oval office, for example, the viewers would not get the same effect, they would just look at it as any other political video. The idea of making your viewers feel comfortable can really grasp their attention. Obama states in the beginning, “If I could sit down with you in your living room, or around your kitchen table…” The point of this statement is to point out the fact that the average person has a living room, which makes you pay attention more to the background. It is obvious that he chose this room on purpose, in order to make himself …show more content…
Direct, Immediate Assistance for Homeowners, Not a Bailout for Irresponsible Mortgage Lenders 4. A Rapid, Aggressive Response to Our Financial Crisis, Using All the Tools We Have.
Obama hopes to accomplish these goals through his plan that he expresses through his ad. Although, Every last detail, down to the way they tie their shoes, could significantly influence the way one perceives an argument. Even something as small as blurring out the background on an off centered portrait. The intention is to make the background stand out, drawing your attention to what is going on in the negative space. This makes the viewer curious, which makes them notice more. This was one of the many forms of subtle tactics used in this ad. Ad campaigns always do this in order to try and trick the reader into thinking that they are right no matter what the argument is