Republican Nomination Campaign Analysis

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Republican Nomination. In 1980, Reagan entered the Republican nomination battle with support from the Republican Party in the polls. At this point Reagan had been in the national political presence for around 16 years and in the movie/film presence for about 30 years before that. “There was some suggestion among journalists that he remained something of an enigmatic figure to the mass public. As Newsweek put it, "at the very hour of his coronation... as the Republican nominee, he remains only hazily known to millions of his countrymen," (Anderson, 1988). This statement confirms that if the campaign had run on an egocentric biography, (Kitchen & Powell, 2015, p. 5) focusing on Reagan’s background and accomplishments would not have been as successful

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