There are many advertisements that use gender roles to present their products.
The job of an advertisement is to appeal to viewers and try to connect to the largest group of people as possible. Most of the time this requires a little bit of bias thinking. We may not always notice, but gender roles are presented in most ads we see. Just like in the novel, Things Fall Apart, gender roles is the bases of society for the characters in the story. Every ad we see shows a form of gender roles that are similar to those of the one presented in the novel.
An example of a company that presents this is Barbie. Barbie uses gender roles in their commercials in many ways. First of all, they show young girls playing with their female dolls. They do not …show more content…
“The elders, or ndichie, met to hear a report of Okonkwo’s mission. At the end they decided, as everybody knew they would, that the girl should go to Ogbuefi Udo to replace his murdered wife. As for the boy, he belonged to the clan as a whole, and there was no hurry to decide his fate.” (Achebe pg. 11) This quote is a clear example on how the woman is just used as an object and her fate is decided right away. While the male is less of a “worry” and they let him become part of their society.
Overall, gender roles are presented in every ad we see. In Barbie, these gender roles are presented in every single ad they air by showing specific gender playing with dolls that are of the same gender as them. I see this as a negative aspect because gender roles shouldn’t play a part in deciding what people do or use. Likewise, only using female actresses for the roles of playing with their dolls. This is a more contemporary version of gender roles than the ones presented in the novel. In the novel their world revolves around preconceived notions of gender roles. In the modern day that is slowly changing but will always be
The job of an advertisement is to appeal to viewers and try to connect to the largest group of people as possible. Most of the time this requires a little bit of bias thinking. We may not always notice, but gender roles are presented in most ads we see. Just like in the novel, Things Fall Apart, gender roles is the bases of society for the characters in the story. Every ad we see shows a form of gender roles that are similar to those of the one presented in the novel.
An example of a company that presents this is Barbie. Barbie uses gender roles in their commercials in many ways. First of all, they show young girls playing with their female dolls. They do not …show more content…
“The elders, or ndichie, met to hear a report of Okonkwo’s mission. At the end they decided, as everybody knew they would, that the girl should go to Ogbuefi Udo to replace his murdered wife. As for the boy, he belonged to the clan as a whole, and there was no hurry to decide his fate.” (Achebe pg. 11) This quote is a clear example on how the woman is just used as an object and her fate is decided right away. While the male is less of a “worry” and they let him become part of their society.
Overall, gender roles are presented in every ad we see. In Barbie, these gender roles are presented in every single ad they air by showing specific gender playing with dolls that are of the same gender as them. I see this as a negative aspect because gender roles shouldn’t play a part in deciding what people do or use. Likewise, only using female actresses for the roles of playing with their dolls. This is a more contemporary version of gender roles than the ones presented in the novel. In the novel their world revolves around preconceived notions of gender roles. In the modern day that is slowly changing but will always be