Essay on Portfolio Project : Pharmaceutical Advertisements

1366 Words Nov 20th, 2014 null Page
Portfolio Project: Pharmaceutical Advertisements
Most Americans do not see their doctor for advice about the stock market, so why would they look to Madison Avenue for advice about their diabetes? As one of only two countries in the world allowing direct-to-consumer (DTC) marketing of prescription medications, it is a multi-billion dollar payday in the United States for pharmaceutical companies, advertisers, and mass media (Pro Con, 2014). Proponents of drug advertising claim they promote health by informing patients about diseases and possible treatments, and thus Americans are healthier and better informed because of the ads (Weinmeyer, 2013). This directly refutes research at the Milken Institute (2007), where scientists found more than half of all Americans suffer from one or more chronic diseases. Clearly, it is difficult to reconcile both statements. While knowledge is power, advertising pharmaceuticals has resulted in massive profits for the industry at the expense of the consumer; therefore, the government should ban this legal form of charlatanry.
The Dangers of Direct-to-Consumer Marketing
The DTC marketers would like Americans to believe a brand named allergy medicine will have them skipping through fields of dandelions, their blues will subside with the latest anti-depressant, and that pesky weight will melt away with a daily pill. As outlandish as these promises sound, consumers routinely respond to the advertising phrase ‘Ask your doctor…’ by requesting the…

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