In addition, the advertisement states “doctor” more than once to make it more creditable. The use of the word “doctor” makes the advertisement meaningful and engaging to the audience because it emphasizes the role of a healthcare expert wanting to improve the health of the community. Since the advertisement is coming from a health organization the audience is most likely going to take the issue seriously. The advertiser uses pathos appeals through the use an image that allow the audience to over think if they are doing the right thing when taking medications. The advertisement effectively communicates to the audience through their emotion and their conscience to do the right thing for their health and their love ones. The bullets pocketed
