Porter's Five Forces Model Of OCBC Banking Industry

2554 Words 11 Pages
Register to read the introduction… Conventionally, the tool is used to identify whether new products, services or businesses have the potential to be profitable. But compared with other analyzing models, Porter’s 5 forces model is not intended to be used for an analysis of an industry sector according to the intended for its industry analysis. (Roger Lever, …show more content…
Competitive rivalry is likely to be based on dimensions such as price, quality, and innovation. Technological advances protect companies from competition. This applies to products and services. OCBC Banking Industry that are successful with introducing new technology, are able to charge higher prices and achieve higher profits, until competitors such as DBS, UOB and HSBC imitate them. Examples of recent technology advantage in have been ATM machine and Queue Management System. Vertical integration is a strategy to reduce a business' own cost and thereby intensify pressure on its …show more content…
(2004) Does psychological empowerment mediate the relationship between psychological climate and job satisfaction.Journal of Business and Psychology, Business Management, 32-49.

Claycomb, C., Porter, S.S., & Martin, C.L. (2000) Riding the wave: Introduction of Porter’s Five Force Model. Journal of Business Research, 48, 157.

Appendix
Table 3 : Annual report between 2011 .

|All Values in Millions SGD (except Per Share) |
|+ Cash & Near Cash Items |
|+ Customer Deposits |157,541.00 |154,555.00 |145,258.00 |
| OCBC Bank | 42% | 43% | 42% |
| DBS Bank | 31% | 23% | 40% |
| UOB Bank | 35% | 46% | 41% |

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