Porter's Five Forces Model Of OCBC Banking Industry
Competitive rivalry is likely to be based on dimensions such as price, quality, and innovation. Technological advances protect companies from competition. This applies to products and services. OCBC Banking Industry that are successful with introducing new technology, are able to charge higher prices and achieve higher profits, until competitors such as DBS, UOB and HSBC imitate them. Examples of recent technology advantage in have been ATM machine and Queue Management System. Vertical integration is a strategy to reduce a business' own cost and thereby intensify pressure on its …show more content…
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Table 3 : Annual report between 2011 .
|All Values in Millions SGD (except Per Share) |
|+ Cash & Near Cash Items |
|+ Customer Deposits |157,541.00 |154,555.00 |145,258.00 |
| OCBC Bank | 42% | 43% | 42% |
| DBS Bank | 31% | 23% | 40% |
| UOB Bank | 35% | 46% | 41% |