Porter Diamond Theory Case Study: German Car Industry Essay
PORTER DIAMOND THEORY Case study: German car industry
Date of submission: 16 November 2009
The luxury cars industry is one of the most prestigious mass-production industries in Germany. The country is recognised by many as the native land of the automobile; in fact in 1901 900 vehicles a year were already produced.
Throughout the century the sector turned out to be the pillar of the national economy. Germany's famous premier brands such as Porsche, Audi, Volkswagen, Mercedes-Benz …show more content…
RELATED AND SUPPORTING INDUSTRIES
Strong and dynamic related supported industry have a strong impact on competitiveness.
Moreover suppliers play an important role in the car industry. Today, components are more complex and advanced in order to cope with the diversified demand and the need for heterogeneity in car industry. Some suppliers are large and produce various goods for other industries as well. Most suppliers are, however, small and medium-sized firms. There are two types of suppliers. The first type of firms works in close cooperation with