Popular Culture And Consumerism In The 1960's Pop Art Movement

Decent Essays
During the 1960s, America faced a new cultural revolution, the pop art movement, which sought to erase artistic elitism and recreate the definition of art, or what it was considered to be. The movement capitalized off of the media boom after World War II, using advertising and common media as inspiration. At the forefront of this movement, pop artists created pieces accentuated with bold colors and commercial methods, withdrawing from the abstract style popular at the end of the war. In opposition of that style, pop artists tried to incorporate realism through the use of everyday objects. With the exploration of American culture and societal expectations through their work, pop artists encouraged the public to encounter an upheaval of tradition …show more content…
It’s difficult to envision a world without the influence of pop art. Nowadays, the prevalence of commercials, bright colors, and simplistic designs fill our everyday lives. It is so common to us now, it’s hard to believe that these views were a challenge of status quo. In fact, it 's amazing how pop art’s influence has spread to all corners of the world. Yet if one is to examine the basic values of pop art, it is easy to understand why. Even though pop art is closely linked to the U.S. because its popular culture was adopted globally, what links the U.S. to the world is that pop artists had a universal message. They all tried to incorporate or express the everyday in their work, except this definition varied from place to place. In the U.S., it was all about money, merchandise, and mass-production, but in China or Russia, for example, it was a reflection on the current political situation. The predominance of pop art continues today because the topics of consumerism make it relevant to today’s society, but mass communication has multiplied it. When Andy Warhol proclaimed “pop art is for everyone”, he probably didn’t know how many people, however far away, took that to

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