In chapter 11, Ariely talks about the power of price and the placebo effect which falls into relation with chapter 10. The placebo effect in regards to our irrational behavior as Ariely explains; “beliefs and expectations affect how we perceive and interpret sights, tastes, and other sensory phenomena, but also that our expectations can affect us by altering our subjective and even more objective experiences. Ariely brings up several interesting examples regarding the placebo effect and the way in which price plays a role. The experiments that Ariely used suggests that things with have higher perceived value (expensive things) tends to have a have a better placebo effect. For instance, in the experiment where people drank some energy drink,
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In this chapter Ariely discusses how dishonest offers look like great deals, but instead are taking advantage of our gullibility. He argues that originally trustful people quickly lose that trust when cheated and it is hard to get it back. In terms of business and economics people are now recognizing that businesses do what’s in their best interest and not necessarily what’s in the public’s best interest, which diminishes trust. Not only do businesses engage in distrust but so do people in terms of cheating and stealing. When distrust falls into play no one tends to believe the other. Ariely brought up some interesting examples and experiments regarding …show more content…
In these two chapters Ariely dives deeper in our irrational behavior when it comes to distrust. In this chapter Ariely presents many experiments to see how distrust works in terms of cheating and stealing. In one experiment students are given an opportunity to cheat on a test. Those whom cheated did so less often if they recalled the 10 commandments beforehand. The way in which Ariely brings up cheating regarding his experiments brought about a feeling of guilt. This guilt brought up a personal experience here and there. Ariely used priming regarding the concept of honesty to see if it can enhance honest behavior in the immediate future. Because of our irrational behavior, maintaining one’s trust is important for future outcomes. In turn, an action that appears beneficial for one may reduce someone’s else’s trust in that person. As a result, losing that trust may be higher than foregoing the specific at hand. Personally, I’ve broken trust in many people and it’s not a fun and reading this book brought those memories back and created more guilt. It appears that this is an irrational thing regarding our behavior, which is sort of scary when looking back on my own life and what i’ve done to make others not trust
In this chapter Ariely discusses how dishonest offers look like great deals, but instead are taking advantage of our gullibility. He argues that originally trustful people quickly lose that trust when cheated and it is hard to get it back. In terms of business and economics people are now recognizing that businesses do what’s in their best interest and not necessarily what’s in the public’s best interest, which diminishes trust. Not only do businesses engage in distrust but so do people in terms of cheating and stealing. When distrust falls into play no one tends to believe the other. Ariely brought up some interesting examples and experiments regarding …show more content…
In these two chapters Ariely dives deeper in our irrational behavior when it comes to distrust. In this chapter Ariely presents many experiments to see how distrust works in terms of cheating and stealing. In one experiment students are given an opportunity to cheat on a test. Those whom cheated did so less often if they recalled the 10 commandments beforehand. The way in which Ariely brings up cheating regarding his experiments brought about a feeling of guilt. This guilt brought up a personal experience here and there. Ariely used priming regarding the concept of honesty to see if it can enhance honest behavior in the immediate future. Because of our irrational behavior, maintaining one’s trust is important for future outcomes. In turn, an action that appears beneficial for one may reduce someone’s else’s trust in that person. As a result, losing that trust may be higher than foregoing the specific at hand. Personally, I’ve broken trust in many people and it’s not a fun and reading this book brought those memories back and created more guilt. It appears that this is an irrational thing regarding our behavior, which is sort of scary when looking back on my own life and what i’ve done to make others not trust