Gender Stereotypes In Pixar Animated Films

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Despite different genres of films are produced by film industry nowadays, the animated films always be my first choice. Compare to other animated film, Pixar animated films are my favourite since the first film I watched was Toy Story (1995). Its vivid and interesting characters and storyline attracted my attention and always remain in my mind although many years have elapsed. Since then I started to watch and collect all the animated films which were produced by Pixar animation studio. Whilst I studying for my Diploma and Degree in Mass Communication, I am aware of many animated films gradually start to use female characters rather than male characters as their film protagonists in recent decades which are due to the rise of feminism movement. …show more content…
In this patriarchal society, men are powerful and hold a high position of authority than women by playing a lot of important roles, such as the head of a family, leader of certain organization, governor and chiefs. As the films “… tends to specify identification in accordance with the socially defined and constructed categories of male and female” (Neale, 1983, p.5), this ideology of masculinity have been conveyed and reflected in the films. Therefore, since the early days of Hollywood film, men figures always been portrayed as strong, clever, and brave to solve all the challenges and problems. In most films, they are casted as first-class role who act as police, doctor, scientist, lawyer and other professional traits in films. Wood (1994) also stated that, men figures in films are “presented as hard, tough, independent, sexually aggressive, unafraid, violent, totally in control of all emotions, and-above all-in no way …show more content…
Besides, almost of all the Pixar animated films are using masculine protagonists. Since Pixar animated films are reflecting “worries and personalities of their creators” (Golpe, 2011), it embodies the social reality which idea concept is totally different with Disney. In spite of Pixar animated films are dominated by male figures, but there has no so much research been conducted in the gender issue of Pixar animated films. Compare to Pixar animation studio, it was established not more than thirty years and produced less than twenty animated films, many researchers prefer to put their attention much on the femininity issues of Disney animated films for their gender researches. Two Pixar animated films are selected for this research, which are Toy Story (1995) and Wall-E (2008). It is because these two protagonists whose appearances as a toy and robot could be considered as the classic representative of Pixar. They play the male role as a partner and buddy in films. Therefore these two films are chosen as the investigate object of this

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