Pharmaceutical Industry Is A Multi Trillion Dollar Industry Essay

1418 Words Oct 22nd, 2016 6 Pages
Health in the United States is a multi-trillion dollar industry and has a wide variety of specific industries. One of the largest sub-industries, pharmaceuticals - sometimes referred to as big pharma - makes up more than 1 trillion dollars in annual sales and is often subjected to ridicule and criticism ("Big Pharma” n.d.). Much of this criticism is towards the overpricing and in some cases misbranding of products. Beyond this, people often take the information that they are given by media at face-value and do no further source-verification, causing the spread of misinformation. To analyze if the pharmaceutical companies are, in fact, taking advantage of their customers, the industry will be analyzed through the five basic filters for propaganda. By doing this, the actions and marketing of individual companies can be looked at objectively rather than subjectively to determine if the filters are applicable to the industry.
The filter that will be applied to the pharmaceutical industry is described by Herman and Chomsky. Their propaganda model uses five criterion to determine the effectiveness of the propaganda and systemic biases of function in mass media. The filter has five distinct parts: the size, concentrated ownership, owner wealth, and profit orientation of the dominant mass-media firms; advertising as the primary income source of the mass media; the reliance of the media on information provided by government, business, and "experts" funded and approved by these…

Related Documents