Stereotypes In Erik Walker's Celebrity Obsession

Superior Essays
Companies hire advertisers to promote their products to the general public. The advertisers must come up with creative tactics to really sell the product or else the public will not care if the advertisement is not eye catching or appealing. A flyer that simply says “Buy our product, it’s better.” will not sell to many people because it is not intriguing. But if the advertisement is visually appealing (colors, celebrities, and product descriptions) will catch the public’s attention and they will be intrigued to learn more about what is being advertised and will be more inclined to buy it. Hair product companies, such as Herbal Essences and Pantene, use celebrities and colors to hype up what the product will actually do for you are quite commonly …show more content…
Regardless of the amount of years each one spent in the spotlight, they are perfect candidates to promote hair products because of their physical appearance and Hollywood status. Knowing who the celebrity endorser is, makes fans more inclined to buy the product, rather than some no-name model. Erik Walker points out in his article “Celebrity Obsession” that the 1960s were a major turning point in the celebrity crazy. With the radio and television’s increasing popularity, it was easier than ever to follow celebrities. In “Celebrity Obsession: That 's Infotainment!”, Walker details that with each generation, come new celebrities and new technology and media that society will use to follow the celebrities. When talking about which decade had the most iconic star, Walker writes, “... The world has always had icons. Whether being spread by rumor or power, corruption or generosity, there are always some figures that stand out, which therefore makes them special, and ultimately iconic” (Walker). Because society had always looked up to celebrities, it is pretty much a given that if …show more content…
That is why public relations representatives are careful in the message they want to convey to the public. Even for something as basic as a shampoo and conditioner advertisement, the right color can be the difference between people flocking to stores to buy it or avoiding the brand and choosing something entirely different. The Herbal Essences ad has an overall pink/purple tone to it, while the Pantene ad in more natural earthy tone with a brown to yellow ombre. The color is important for the advertiser because it can subtly convey the message without flat out stating it. If all of the advertisements in stores and magazines looked the same, no one would pay attention to them ad they would simply buy the product they always buy. But if the advertisement is bold and eye catching, people would at least stop by and look at the display, even if they do not intend to buy anything. The bolder and flashier the display, the more people would be interested in the product. The advertisers would also want the customer to be in a particular mood when shopping for their products. People are more likely to buy something they do not need or do not need at this moment if they are happy rather than sad or angry. In an article in Tactics, Weger dissects the a few colors and their meanings. His definition of purple is, “... Artistic, feminine and romantic” (Weger). Herbal Essences use the color diffused throughout the image strategically to

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