Popcorn Commercial

Good afternoon selection panel. Now advertising is a multi-billion dollar industry which affects everyone’s lives in many ways. I would like you to draw your attention to this advertisement for Poptopia popcorn, now appearing in multiple Australian magazines. This advertisement for Poptopia popcorn, is a great example of an Australian advertisement. The advertiser has used strong use of colour and imagery, an effective slogan, a simple layout and pin pointed a target audience. These aspects will be discussed in more detail, in this report. The ad would make a fine entry in the Cannes Lions International Festival of Creativity.
Colour is an extremely important aspect in advertising, as it draws attention to the product. In this advertisement, you can tell that colour has been used very strongly, as it utilises contrasting colours, (purple and yellow) making it stand out more. As well as that, the colour yellow has been used to highlight the flavour of the packet, as it is ‘vintage cheese.’ It also uses black lettering, against the white of the packet to make it more visible, as yellow would have been too hard to read. In summary, bold colours have been used to attract the customer to the product, and it is an outstanding example of the advertiser’s craft. …show more content…
The caption at the bottom of the page also gives you the information that it is Australian. This makes the consumer better informed about the origin of the