Nissan Case Study

Great Essays
Change management is important in a company so that they could fulfill the customers needs and wants and to increase the company’s profit growth. A company should manage its employees, stakeholders, suppliers and customers so that the changes can be made successfully. A company should send their employees for more training so that they can may have more skills and they can make the company more profitable in the future. The company should encourage its employees to voice out their ideas about making the company well known by other stakeholders and suppliers so that the company will be recognized. The purpose of the change management is to control the growth of all changes made. The objective of changes made in a company is maximize the value …show more content…
RNBV was a 50/50 joint venture company established in March of that year to oversee the strategy of the alliance and all activities undertaken jointly by Renault and Nissan. The new company would "steer alliance strategy and supervise common activities on a global level, while respecting the identity and culture of each company and not interfering in operations." Executives at both companies believed much had been accomplished in the first three years of the alliance. Nissan, under Carlos Ghosn's leadership, had improved its finances dramatically and was rapidly reemerging as a major player in the global auto industry. Moreover, the alliance partners were in line with their initial forecast of $3.3 billion in cost savings and synergies promised by 2002, according to their internal reporting. As the board prepared to meet, Louis Schweitzer and Ghosn believed the alliance faced difficult challenges ahead. (Yoshino, Michael Y., and Perry Fagan. "Renault-Nissan Alliance, The." Harvard Business School Case 303-023, May …show more content…
It had been suffering to gain profit for eight whole years. Its margins were extremely low and expert figured that Nissan gave away $1000 for every car sold in the US due to the need of brand power. Purchasing cost was 15% - 25% higher in Nissan than Renault. Adding the cost burden was far in excess for the company’s needs. The Japanese factories alone could produce almost one million cars a year than the company sold. The company’s debts even after Renault’s investment, amounted to more than $11 billion. This was quite a do-or-die situation. Its either the company gain profit of Nissan would not exist

Related Documents

  • Great Essays

    The company made losses of approximately $837 million (Securities and Exchange Commission, 2015). It also has a huge debt of 1.3 billion which creates a negative image on its balance sheet. Shareholders’ value is also low as the share price was only $9 in January before the takeover bid from Westlake. Opportunities There are opportunities of growth in the manufacturing industry through acquisitions, strategic alliance, and partnerships.…

    • 1691 Words
    • 7 Pages
    Great Essays
  • Great Essays

    There are many strategies to adopt the new change including new rules and regulations, attitudes, and reward system to reinforce the new change. Furthermore, change management without people is not possible. Human being stand at its heart and also they are the greatest barrier to change. (Lussier & Achua, 2013, pp.…

    • 834 Words
    • 4 Pages
    Great Essays
  • Great Essays

    Change Management Model

    • 1198 Words
    • 5 Pages

    Introduction Leading change management requires establishing a theoretical foundation that supports change initiatives. This document will research the theoretical elements of change and change management models. Addressed will be the following: factors that contributed to the organic evolution of change, methodologies used in formulating strategic development approaches, commensurate leadership and management skills used to sustain growth during change management and data retrieval and analysis. As businesses continue to change and evolve the need for flexibility within organizational operations becomes more important. Businesses that survive and prosper are agile and adaptive to change.…

    • 1198 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    The Toyota Way Summary

    • 1369 Words
    • 6 Pages

    So, it can give us the reason why they perform so well in the car manufacturing industry, because the Toyota company also pay a lot attention to their company’s culture construction instead of just targeting on making money. They focus a lot on the relationship between the managers and employees, workers and their working environment. These all became their most precious things for them to move on in the future,…

    • 1369 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In the work environment, organizational change can affect employee satisfaction, productivity, and overall success of the company. Organizations can change in structure, work process, and culture. Since change is inevitable in any situation, it is important to deal with change effectively and adapt to achieve positive results. For some employees, change in the workplace may cause them stress and lead them to become resistant to change. Leaders of an organization can help employees adapt to new situations by fully communicating changes made, respecting their thoughts and feelings, and providing an adequate amount of time for them to adjust to changes made.…

    • 1015 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    But the level of the power is not so clear because Vestas has other partners like joint venture with Mitsubishi Heavy Industries co. Ltd (vestas, 2013). By and large, the cooperation inside nacelle can be identified as strategic alliance, which means there are consensual ties with a common goal to lower down the cost of R&D, increase the reliability of the testing results. But outside the cluster, each firm still has its own emerging networks to conduct value chain activities…

    • 796 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Strategic Alliance Essay

    • 819 Words
    • 4 Pages

    Partners gain capabilities that were lacking. A firm may plan to develop a new product but may lack the necessary skills, technologies, knowledge, and expertise, thus, such a company may require to form an alliance to obtain those capabilities (Yang et al., 2014). Therefore, the partners in strategic partnership benefit from the opportunity of utilizing and expanding their skills from the combined capabilities to attain its set objectives. After the…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Tesla Motors Failure

    • 985 Words
    • 4 Pages

    As for GM and Chrysler each one accepted the bail offer, but in the end GM filed for bankruptcy, and Chrysler filed for Chapter 11…

    • 985 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Case Study Of Toyota

    • 976 Words
    • 4 Pages

    (7a): What challenge does Toyota face? The market for automobiles is mature and the intensity of rivalry is only going to increase as the industry continues to age. Therefore to be successful in the auto industry, a company must focus on a variety of changing factors or challenges that continue to include demographic, geographic, and technological factors. Another challenge could be the furtherexpansion of its lean low cost manufacturing process.…

    • 976 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Companies (Daimler-Chrysler) have teamed up to maintain their unique and distinct identity. Soon after the merger, the honey weeks suddenly ended. Diametrically opposed management and cultural differences have contributed to the deep gap, which has almost sunk a new relationship (Beotra,2016). The integration of the two organizational cultures, of the German car manufacturer Daimler-Benz and the American carmaker the Chrysler Corporation failed due to a culture clash. From the very first day of the merger, the cultural differences made the merger integration process hard for Chrysler.…

    • 1001 Words
    • 5 Pages
    Improved Essays
  • Brilliant Essays

    Toyota Case Study

    • 2390 Words
    • 10 Pages

    Throughout all these years, Toyota had built a strong image in Malaysian customers’ mind. Based on a comment by UMW Toyota (Local Distributor of Toyota Motor in Malaysia) president Kuah Kock Heng, he said that UMW Toyota had the biggest share of the non-national makes in 2009, selling 81,785 units. It outsold its nearest competitor by over 40,000 units. Although the mass recall crisis not affecting Malaysia’s consumers “UMW Toyota would like to emphasize that we have received confirmation from our principal, Toyota Motor Corp, Japan that all Toyota and Lexus models sold by UMW Toyota are not affected by this recall exercise,” a statement by UMW Toyota. However, Toyota’s mass recall crisis affects many of its constituencies.…

    • 2390 Words
    • 10 Pages
    Brilliant Essays
  • Great Essays

    Since quality engineering is of the essence, Nissan brought in skilled engineers and talents from across the world to train people locally, thereby providing jobs and investing in skills development. “As we grow, and the plant getting better and bigger, we’ll be able to offer more opportunities to Nigerians with large investments towards their development and capacity building.” Nissan sees opportunity for rapid growth in Nigeria, and was market leader in calendar year 2015 from January to April. “The potential in Nigeria remains huge, purely because of its high population, upcoming entrepreneurs and rapidly growing middleclass,” Dando says. “Angola was a total surprise,” admits Dando.…

    • 1309 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Nissan Case Study

    • 1038 Words
    • 5 Pages

    Final Project: Milestone 1 Michael Parderlikes Operations Management Southern New Hampshire University July 12, 2017 Generating Value In Operations Management, there are two main categories that resonate with the specific management of the company Nissan, one of the largest car makers in the world, these categories are: service operations and manufacturing operations. Nissan harnesses the outcomes of optimization of such operations by offering, for example, better prices to the end consumer, making sure that the supply of units won’t be interrupted by national or global irregularities, including natural disasters and economic crises. Another example is the possibility to address the international markets and global supply management…

    • 1038 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    It is important that the message be sent loud and clear to all employees within the organization that the change must be attacked with an extreme sense of urgency. It is also important for the top level of the organization to have a realistic plan in implementing change. Many times top level management overestimates how many big changes they can force early on. They also underestimate how hard it is to drive people out of their comfort zones (Kotter, 1996). In order to achieve this management must create a powerful…

    • 1777 Words
    • 8 Pages
    Superior Essays
  • Superior Essays

    1) Nissan Motor Manufacturing UK Limited (NMUL) is UK’s largest car manufacturing plant which is located near Sunderland in 1986. It has been Europe’s most productive car plant for the past seven years, cars produced include the Almera, Micra and Primera. Over 70% of output is exported to 55 markets worldwide. The landscaped NMUK site incorporates conservation areas, such as ponds, lakes and woodland and currently has 10 onsite wind turbines, producing up to 10% of the energy, required for the plant. The site is located 5 miles from Port of Tyne where international distribution is based.…

    • 1672 Words
    • 7 Pages
    Superior Essays