Another way that NORML tried to advance their initiative was changing public opinion and hence influencing the political process to bring about change in public policy regarding marijuana use. NORML had learned its lesson from a 1970 Gallop pull that had set out to change people’s perspective on cannabis. In it, NORML realized that it had to educate the public and attract a positive response from non-smokers if it wanted to bring political change to the government’s stance on marijuana. According to Stroup, even though “fourteen percent of the people smoke marijuana, about fifty five percent of the people support legalization of marijuana.” This statement clearly demonstrates that NORML is systematically and methodically able to slowly but
