The market culture is displayed in how Mr. Marchionne wanted to bring about change and see positive yielding results. Therefore, he had to eliminate the things and people that were hindering the company. He had to be aggressive and fierce in his actions. In order to see results that would once again initiate profits and help the company once again gain an advantage over its competitors. The market culture is displayed in the case study in the manner in which, he used his authority and overthrew the executives that had held the positions for years but yielded no profitable outcome. Mr. Marchionne also released Mr. Fong who was pretty much limiting the ability of the company to function properly due to giving extreme discounts, rebates
