Pushpin, founded by Milton Glaser and Seymour Chwast in 1954, New York, became an international force in Graphic Design throughout the 1960s and 1970s (Ellen Lupton, Mixing Messages, Graphic Design in Contemporary Culture Cooper-Hewitt Museum, Princeton Architectural Press, 1996, pg9). They were thought …show more content…
The New York State has now produced spinoff logo’s such as “I love Pizza NY” The design is now invisible, however New Yorkers and the potential tourists in the 1970s saw Glaser’s design as a fresh, surprising and inviting puzzle, giving hope to the state. (Chip Kidd interview, Believer magazine, 2003) Ralph Caplan (In Search of the Miraculous: Milton Glaser 2012 pg. 5-9) states that the design thoroughly deserves its global popularity, however Glaser deserves better. He claims that if there was such an award for a champion Graphic Designer, Milton Glaser should win