Microsoft And Nokia Partnership Case Study Essay

1449 Words Sep 13th, 2015 6 Pages
Microsoft and Nokia Partnership
The paper’s theme is an analysis to determine whether the Microsoft and Nokia partnership was a success or a failure, although the termination of the partnership occurred when Microsoft acquired Nokia. Currently, Microsoft is rightsizing the Nokia staff. The analysis will explore the forces leading to the partnership, each partner’s partnership objective, reasoning for the partnership, approach creating the partnership, effective and ineffective decisions resulting from the partnership, and the issues each company’s CIO needed to address to support the venture.
On February 11, 2011, according to a press release from Microsoft, "Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity” (2011, p. 1). Historically, the advent and market growth of Apple’s iPhone and Google’s Android-powered partnership with various handheld device manufacturers is decimating the sales of Nokia’s handheld products and limiting the adoption of Microsoft’s Windows Mobile operating system (Cojocaru, & Cojocaru, 2014). Therefore, to compete in the mobile devices marketplace companies need to optimize their technology portfolio, launch new products and services, enhance customer relationships, and manage innovation (Cojocaru, & Cojocaru, 2014). The Microsoft/Nokia partnership’s focus was to “leverage intellectual assets, create integrated supply…

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