This paper aimed to assess the extent that viewing mental illness as either biopsychosocial or psychosocial, has an effect on stigma or social exclusion and help seeking behaviour. It sought to determine if there is any change to the consequences on stigma and help seeking when either model is used. A multistage cluster sample of 381 participants interviewed face to face. Each participant was provided a fictional vignette about schizophrenia to read and respond to. The results were analysed by logistic and linear regression model in SPSS 19. The results were significant. The participants who viewed the vignette as a mental illness were more likely to recommend psychiatric help. Those who viewed the vignette as a medical condition were less
