With many companies competing for a fair share of the market they have shifted their focus to service differentiation. In fact, many of the successful companies have found significant probability in delivering high quality service. Mayo-Clinic has been one of the few companies that have truly understood the special nature of service and what it means to marketers.
Mayo-Clinic is a not-for-profit medical group practice founded by William and Charles Mayo. As stated in our article, “They provide medical care while leading the nation in many specialties such as cancer, heart disease, respiratory disorders, and urology.” Their three major campuses are located in Rochester, MN, Scottsdale, AZ, and Jacksonville, FL.
Their mission, “to inspire …show more content…
They highly train and motivate employees to better serve customers by providing teamwork. This often includes teams made up of primary physicians, surgeons, radiologist, nurses, and other specialists who understand the importance of proper diagnosis and immediate action. Everyone who works for the organization takes part in marketing, including the door greeter who often greets repeating customers by …show more content…
There main focus isn’t monetary value but human value. They value their patients and as a result that has helped them improve, expand, and prosper. Everyone within their organizations understands their mission and value while practicing it on a daily bases. Doctors have also jumped aboard the ship by accepting a salary income instead of getting paid per patient. This shows their commitment to their team and organization, proving that they too share the same beliefs. They have certainly set the standards high for not only the medical field but all organizations. They continuous commitment to providing excellent customer service has proven to work. They have succeeded by taking a different nontraditional approach from the typical clinics and hospitals. Their relentless efforts to positively increase patient’s experience are obviously paying off. So in all essence, the patients have spoken and Mayo Clinic has
Mayo-Clinic is a not-for-profit medical group practice founded by William and Charles Mayo. As stated in our article, “They provide medical care while leading the nation in many specialties such as cancer, heart disease, respiratory disorders, and urology.” Their three major campuses are located in Rochester, MN, Scottsdale, AZ, and Jacksonville, FL.
Their mission, “to inspire …show more content…
They highly train and motivate employees to better serve customers by providing teamwork. This often includes teams made up of primary physicians, surgeons, radiologist, nurses, and other specialists who understand the importance of proper diagnosis and immediate action. Everyone who works for the organization takes part in marketing, including the door greeter who often greets repeating customers by …show more content…
There main focus isn’t monetary value but human value. They value their patients and as a result that has helped them improve, expand, and prosper. Everyone within their organizations understands their mission and value while practicing it on a daily bases. Doctors have also jumped aboard the ship by accepting a salary income instead of getting paid per patient. This shows their commitment to their team and organization, proving that they too share the same beliefs. They have certainly set the standards high for not only the medical field but all organizations. They continuous commitment to providing excellent customer service has proven to work. They have succeeded by taking a different nontraditional approach from the typical clinics and hospitals. Their relentless efforts to positively increase patient’s experience are obviously paying off. So in all essence, the patients have spoken and Mayo Clinic has