MAS Holdings Essay

3587 Words Oct 7th, 2013 15 Pages
Organisation and management in the network era

The following report contains a brief look into MAS holdings, the company’s history, how they have grown and developed and how they have succeeded in numerous ventures. The report then goes on to address the following questions:

1. Outline the key leadership issues confronting MAS Holdings.
2. In terms of this case, how can the CIO assist in gaining senior management support for IT initiatives?
3. In reviewing an organisation of your choice, discuss the role played by the CIO and CEO when leading an IT initiative within their respective company

An introduction to MAS Holdings
…show more content…
Joint-venture partnerships with Prym Intimates (Germany), Dogi International FabricandTextprint SA (Spain) consolidated the regional supply base for intimate apparel accessories, warp-knitted fabrics and fabricprinting capabilities. This diversity in the supply chain has helped position Sri Lanka and the regional centre of excellence for apparel and sportswear. MAS Linea Aqua, a partnership concern with Speedo International, is one of the first dedicated swimwear plants in the world excelling in performance swimwear. As previously mentioned, it has been MAS Holdings dedication to innovation that has propelled it to the forefront of its industry.

Q1. Outline the key leadership issues confronting MAS Holdings.
As mentioned above, the history of MAS Holdingshas played a role in key leadership issues that confront MASHoldings today.There are several key leadership issues confronting MAS Holdings. Due to the diverse nature of MAS Holdingsoperations and its decentralised structure, it would be difficult to have a specific company- wide leadership in place.
Malesh Amalean, chairman of MAS Holdings has to deal with the vertical integration of MASHoldings. At the beginning, he succeeded in creating his own company and orienting its company strategy to an export-oriented strategy. First, he managed to secure contracts with European and American retailers such as C&A or Calvin Klein. Secondly, he

Related Documents