White Mountain Shoes Marketing Strategy

Twenty-five percent off, By One Get One Half Off, and Dealer Incentives are a few of the marketing strategies used by many companies to lure consumers to try their product or service. Buyers today are smarter shoppers who consistently look for discounts or some type of benefit to shop at a store. Companies are constantly looking for innovative ideas on how to incentivize customers to shop with them this includes shoe shoppers. A passion many women share is their love of fashion, but in particular, shoes. The love for shoes crosses generational, demographic and financial lines. One of Marilyn Monroe’s favorite sayings was “Give a girl the right shoes, and she can conquer the world” (as cited in Picture Quotes, 2015 p.1). Kenneth Coles shares “The average woman falls in love seven times a year. Only six are with shoes” (as cited in Picture Quotes, 2015, p.1). A great pair of White Mountain shoes can help a woman feel beautiful, powerful, or just comfortable. There are so many name brand shoes on the market that companies fight for recognition among female shoppers. Marketers utilize many different strategies, tactics and media venues to …show more content…
White Mountain offers one free watch to every customer who buys more than three pairs of shoes.
Sweepstakes, games, or contests – when a company runs a game that allows consumers to win a prize without purchasing merchandise (Ogden & Ogden, 2014). White Mountain runs a special campaign that allows customers to register their name for a chance to win a $250 shopping spree.
Point-of-purchase display or point-of-sale display –Method of placing product in a place that has heavy foot traffic or exposure to consumers (Ogden & Ogden, 2014). White Mountain displays the “New Arrival” shoes at the entrance of the