Marketing Case Study: Billabong: Expansion To Global Market

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Register to read the introduction… Because in Australia, there is small population and growth rate is very slow. There was over 70% of Billabong’s totals sales revenue in 2003 when Billabong was expanded. Global expansion has allowed Billabong to lower risk levels through spread of its markets and products. (Billabong Case Study, 2005) Billabong has competitors which are Quiksilver and Rip Curl. Quiksilver is the most dangerous company which has a well promotion and brand name. Billabong can reposition on their brand name and increase the quality of products and service so consumer can get greatest value from the product. Billabong can also get a competitive advantage by their lower quality (Joey …show more content…
Product Class

Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear, mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs.

Product Life
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However, Billabong can use television advertising to show out their products to attract them, because young generation likes some funny advertising which can stay on their mind for some time. Television advertising spends more money compare to magazine, but if television advertising can be successful, it can attract more people than advertising in a magazine, because young generations watch television more than reading

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