Marketing Case Study: Billabong: Expansion To Global Market
Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear, mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs.
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However, Billabong can use television advertising to show out their products to attract them, because young generation likes some funny advertising which can stay on their mind for some time. Television advertising spends more money compare to magazine, but if television advertising can be successful, it can attract more people than advertising in a magazine, because young generations watch television more than reading