Manitoba Pork Case Study

Brilliant Essays
MANITOBA PORK
MEXICO
EXECUTIVE SUMMARY
In order to truly consider the expansion of Manitoba Pork to the country of Mexico, it is important to understand the company as a whole and the country in which the expansion will take place. Factors that have an impact on the final decision such as the company’s history, competition, annual revenues and the products/ pork parts exported will be revised in details. The countries cultural, political and economical information will also be reviewed.

CORPORATE PROFILE
Industry Profile
Pork producers play a fundamental part in the province of Manitoba, and alongside a linked “system of farms, feed mills, environmental and genetics support services, equipment suppliers, and meat processors, they contribute more than $1.7 billion annually to the provincial economy and provide more than 13,000 jobs for Manitobans” (Pork, M). Pig production is the “third-largest source of income for Manitoba farmers” (Pork, M). Manitoba’s “575 hog farmers are dedicated to caring for their animals, producing quality pork and protecting the environment” (Pork, M). Farmers in Manitoba have been raising pigs using a mixture of
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Exports to the U.S. stayed down by “79 percentage points (by value) in 2009 and by 30 percentage points in 2010” (Pork, M), when less than “2 per cent of total Manitoba pork exports” (Pork, M) went to United States. In the year of 2012, exports sent to the United States increased to almost “25.02 per cent of the total value” (Pork, M). “Japan is Manitoba’s largest and most profitable pork market” (Pork, M) by far. Over“41 per cent of Manitoba pork exports (by value) and 26.1 per cent (by weight) went to Japan in 2011 with almost 6.15 per cent going to South Korea and over 16 per cent to China (excl. Hong Kong)” (Pork, M). The average price of pork exported to Japan is much higher than for any other

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