Management Case Study: Dell's Supply Chain Management

1598 Words 7 Pages
CASE-STUDY CONTENTS:

1. An overview of the case-study project
2. Case-study questions
3. Case-study text: 3.1. Introduction 3.2. Dell: сompany оverview 3.3. Dell: history 3.4. Dell: products and services 3.5. Dell: competitors 3.6. Dell: SWOT-analysis 3.7. Dell: Company highlights 3.8. Dell: supply chain management 3.9. Typical working of Dell’s supply chain
4. Solution of the problem
5. Conclusions and recommendations
6. Glossary (English-English-Russian)
7. References

1. AN OVERVIEW OF THE CASE-STUDY PROJECT

In recent years Supply Chain Management
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CASE-STUDY TEXT

Case-study keywords: Dell, Direct model, Supply Chain Management, Supply Chain Strategies, Build-to-order model, Inventory optimization, PC Manufacturing, Retail Distribution Channel, HP, Notebook computers, Desktop personal computers, Competitive Business Strategies, Sustaining competitive advantage, Michael Dell, Distribution Strategy.

3.1. INTRODUCTION

In this case-study we have looked at the supply chain and supply chain management. A supply chain is defined as a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers.
Supply chain management (SCM) - design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand, and measuring performance globally. Manufacturers and service providers have used the same term to describe integration and partnership efforts with first- and second- tier suppliers to reduce cost and improve quality and delivery timing. Terms such as integrated purchasing strategy, integrated logistics, supplier integration, value chain management, supply base management, strategic supplier alliances, lean production, Just-In-Time (JIT) logistics, and supply chain synchronization have been used
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Headquartered in Round Rock, Texas, Dell serves customers ranging from the world’s largest and most demanding businesses and public-sector organizations, to small and medium businesses, and consumers worldwide. Recognized for its ability to provide customers personalized, built-to-order technology through direct, online and retail channels, nearly 80 percent of Dell’s $53 billion in revenue last year was driven by enterprise products, services and solutions it delivers to businesses and

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