Malcolm Gladwell's The Power Of Context

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Our cultures change all the time, and a change in one part of a culture changes other parts. One of the definition of culture change is a term used in public policy making that emphasizes the influence of cultural capital on individual and community behavior. There are many factors that cause the culture change: exchange and acceptance of ideas, movement of customs and ideas from one place to another, technological discoveries and invention, introduction of new ideas and perspectives, and environment. Among them, environment greatly affects culture change. In Malcolm Gladwell’s essay, “The Power of Context”, Gladwell suggests his theory that environment and surroundings affect people’s behavior by giving an example of New York City crime that happened in 1980’s, Broken Window theory, Law of the …show more content…
Also, in Jean Twenge’s essay, “An Army of One: Me”, Twenge discusses how self-esteem curriculum negatively affect young people and how that also negatively affect the society of the United States. Gladwell and Twenge’s essays build the hypothesis that our society is greatly affected by the Power of Context, which posits that “inner states are the result of our outer circumstances”(Gladwell 157). The Power of Context suggests that the seed of a person’s behavior and interaction lies in the environment in which a person acts, and eventually lead to a culture change.

“Little things make big things happen” said by John Wooden is certainly true. The Power of Context is the perception that the little details in a setting could change the behaviors of people. According to Gladwell’s “The Power of Context”, Gladwell tells a story of the New York City’s subway graffiti. A trivial crime such as graffiti can be a symbol of the increasing rates of the crime. This minuscule graffiti can cause more crime because it creates a perception that such crime is allowed, and “who is prompted to commit crimes based on

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