Lego Case Write-Up Essay example
My key takeaways are 1) Company should combine business strategy, organization strategy and information strategy together in order to make a good innovation. 2) Keep uniqueness and develop new product to attract new segments is very important in a hypercompetitive environment. 3) A strong information management system can be very helpful.
1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?
After Knudstorp changed Lego’s business strategy changed, Lego changes its organization structure. They encourage product innovation and sales by offering incentives. They decrease coast by move manufacturing factories to cheaper …show more content…
3. Are the changes implemented by Knudstorp an indication of hypercompetition? Defend your position.
Yes, the changes are indications of hypercompetition. First, Lego encourage innovation and creation of their products; also reduce the development time by 50% so that they can follow the change of the customers’ demand. They also expand into the virtual world and movie-making business. All these changes indicate that Lego is working on predicting new opportunities and exploring new markets. They move aggressively and have countermoves by organizing employees to be more productive and encouraging them to create more competitive advantages of Lego.
4. What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?
My advice for Knudstorp are firstly,