LaunchScore was founded in June of 2014 with the idea that small business entrepreneurs will have a better chance at succeeding when provided with scientific market research early on in the entrepreneurial decision making process. Normally, market research requires a considerable amount of resources whether it be money when using 3rd party companies or a lot of time when mining for data on their own. LaunchScore has created a website that eliminates this crucial business pain, but still is facing major problems that have hindered LaunchScore’s growth and success up to this point.
Over the past two years, LaunchScore has been challenged with many obstacles, most prominently the number of new and return users to their website. LaunchScore’s …show more content…
The explosion of information-driven self-serve options in the consumer world is evident, LaunchScore is another example of a self-serve type of service. LaunchScore eliminates the need to reach out to a consultant in many areas of business development including, location strategies, financial projections, and customer identification. These tasks are all automated to make the users’ experience as simple as possible.
LaunchScore’s web-based platform provides entrepreneurs with insight and suggestions towards starting a new business; whether that being purchasing, expanding or starting a business from scratch. LaunchScore’s business is a two-sided market that also connects small business entrepreneurs to suppliers and service providers. The website currently attracts users by providing free market research to more than 850 business types in over 750 U.S cities. The website analyzes the business statistic from over 80 plus variables and gives projections on those businesses, for more …show more content…
This type of structure is common among startups due to their smaller sizes and the expertise differences among individuals. Flat organizations like every other type of structure, also have their own challenges. For example, within flat structures it is typical for informal hierarchies to be formed based upon individual’s seniority rather than importance to the company. Furthermore, accountability and reliability is increased greatly, which can oftentimes cause a great amount of stress among individuals. Lastly, another major problem is the tendency for cliques to form which can hinder communication and collaboration. In LaunchScore’s case, this threat seems to be present considering that the majority of members are located in different locations around the world.
LaunchScore being a startup has yet to define a solid information strategy. They also need a strategy which is in-line with both their business and organizational strategy to be a functional and efficient business. LaunchScore has not yet found a project management system and it is proving difficult to keep projects and communications
Over the past two years, LaunchScore has been challenged with many obstacles, most prominently the number of new and return users to their website. LaunchScore’s …show more content…
The explosion of information-driven self-serve options in the consumer world is evident, LaunchScore is another example of a self-serve type of service. LaunchScore eliminates the need to reach out to a consultant in many areas of business development including, location strategies, financial projections, and customer identification. These tasks are all automated to make the users’ experience as simple as possible.
LaunchScore’s web-based platform provides entrepreneurs with insight and suggestions towards starting a new business; whether that being purchasing, expanding or starting a business from scratch. LaunchScore’s business is a two-sided market that also connects small business entrepreneurs to suppliers and service providers. The website currently attracts users by providing free market research to more than 850 business types in over 750 U.S cities. The website analyzes the business statistic from over 80 plus variables and gives projections on those businesses, for more …show more content…
This type of structure is common among startups due to their smaller sizes and the expertise differences among individuals. Flat organizations like every other type of structure, also have their own challenges. For example, within flat structures it is typical for informal hierarchies to be formed based upon individual’s seniority rather than importance to the company. Furthermore, accountability and reliability is increased greatly, which can oftentimes cause a great amount of stress among individuals. Lastly, another major problem is the tendency for cliques to form which can hinder communication and collaboration. In LaunchScore’s case, this threat seems to be present considering that the majority of members are located in different locations around the world.
LaunchScore being a startup has yet to define a solid information strategy. They also need a strategy which is in-line with both their business and organizational strategy to be a functional and efficient business. LaunchScore has not yet found a project management system and it is proving difficult to keep projects and communications