Kudler Fine Foods Virtual Organization Essay

1153 Words Jun 5th, 2011 5 Pages
Kudler Fine Foods Virtual Organization
MKT/421
University of Phoenix Online
May 17, 2011

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011). Now, marketing research, on the other hand
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The bakery, meats and seafood, produce, cheese and wine are so much easier to sell when they are visually mouthwatering to the consumer! The most interesting tactic that I am aware of on the Kudler Fine Food’s site is the survey. I personally think this is a great (as well as free) way to obtain feedback on their stores and learn how to improve them in an effort to meet their customer’s needs; not the needs of their own. It aids Kudler in learning what and where their strength and weaknesses are simply by offering a one minute survey for customers that have visited their store to do. Of course, no web-site is perfect; they each have room for growth. On the Kudler Fine Food’s web-site, in my opinion, the area that could use additional market research is the specific types of foods that the consumer is in the market for. The web-site lists the different types of food that they sell, of course, but if they went a little further and offered additional market research that informed the visitors of the web-site as well as the store what products they they sell are good for you and in what way, I think the web-site would be much more beneficial to the consumer. This would be especially effective in a time where people are so careful about eating healthy foods and stores that help them find those foods. According to McGonagle, “Competitive intelligence is the selection, collection, interpretation and distribution of publicly-held information

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