Essay Kudler Fine Foods Photography Analysis

2082 Words Oct 3rd, 2013 9 Pages
Kudler Fine Foods Photography Analysis
VCT 236
September 15, 2013

In order for Kudler Fine Foods to continue being successful, our technology should be constantly updated to keep up with our competitors and stay in line with upgrades. The company must modernize the ways in which consumers identify and differentiate with the Kudler Fine Foods brand. Investing and developing a strong marketing plan using impeccable photography will help increase our retail, online, and direct marketing sales (MindFireInc, 2013). To capitalize on our marketing efforts it is imperative to analyze both the advantages and disadvantages of creating an in-house photography infrastructure versus outsourcing the
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An in-house photography department must have adequate staffing. A qualified product photographer must have a vast array of creativity, expertise, an extensive understanding of photography concepts, camera equipment and accessory knowledge; possess excellent time management and composition skills as well as camera positioning and angle selection skills (Weilmeier, 2012). Employing such a photographer will require that they be paid salary and wages. According to a study by the U.S. National Salary Averages, a base photographer salary starts at $50K (Salary Wizard, 2013). Image editors may need to be hired to edit, retouch, review, and format. A project manager should also be hired to oversee time management and deadlines as well as quality control to assure that image quality meets company standards (KMAONE, 2013). An employee workspace must be developed as well. Anticipated costs are about $75,000 (Weilmeier, 2012).

Train managers and staff to operate the in-house photography system (Weilmeier, 2012). Estimated training cost should be around $2500 (B & H Foto & Electronics Corp, 2013).
Cameras, lenses and lighting setup, work space including office furniture, supplies, and equipment run an estimated cost of $15,000 (B & H Foto & Electronics Corp, 2013). IT resources must be established for system development and maintenance, which cost $1500 (B &

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