Kluger's 'Next Big Thing'

Great Essays
1. How does Kluger define the American idea of happiness?
Kluger defines it as a constant pursuit. That the American culture is always striving to be exceptional in everything and make the most of it. This idea involves working hard and being optimistic about the future success in life.

2. What impulses are deeply rooted and perhaps “bred” into Americans?
The pursuit-of-happiness impulse is deeply rooted and perhaps “bred” into Americans. A constant search for the “Next Big Thing”, to go break barriers and go beyond imaginable.

3. Kluger says that “Happy people don’t just accumulate fortune; they invent things”. Why do you think he says this? Do you agree or not?
I believe his statement reflects that even the richest people have the
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In my case I do not feel letdown after I achieved a goal, on the contrary, I enjoy it during and after the accomplishment and tend to look back in time with pride and awe that inspire me to continue pursuing other new goals. If I ever felt any different I currently do not remember.

5. He also points out that “consumptive happiness” can leave us feeling bored. What does he mean by this? Do you agree or disagree?
Kluger explains that “consumptive happiness” comes not from sowing but from reaping the profits. In other words that the end goal is what makes us happy but at the same time can leave us feeling bored after the same ritual or routine. I do agree with his opinion regarding this matter. I believe all humans at some level have the need to break free from the routine.

6. What is the “happiness” industry in America? Why did it develop?
The “happiness” industry refers to the fact that happiness is no longer an ideal but instead it has become a multi-billion dollar business in America. The stress that is created by the high expectations of constantly pursuit this level of happiness has profited many industries. From the pharmaceuticals providing antidepressant pills to motivational speakers feeding people’s

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