Jim Taylor, an adjunct professor at the University of San Francisco, he emphasizes on how technologies affect people’s identities in today’s society. He uses the genre of blog to disclose his opinions to the audiences. He first defines how people gain their identities and then argues that technologies cause people lose their self-awareness and identities at the same time. His targeting audiences aim to those who indulge in the world of Internet or advance technologies and also for the scholars who want to do research on technology and human relationship.
